Ignite FB Tracking PixelSelling Savvy to Today’s Smart Buyers - Mary Kay Daughters/ Jeff Brown
Hoffman International Properties LLC
Mary Kay Daughters/ Jeff Brown, Hoffman International Properties LLCPhone: (203) 829-8113
Email: [email protected]

Selling Savvy to Today’s Smart Buyers

by Mary Kay Daughters/ Jeff Brown 05/30/2021

Image by wavebreakmedia from Shutterstock

If you've owned your house for a long time and are putting it on the market, take time to consider how the buying and selling process has changed. Today’s buyers are both smart and cautious. They have access to more information than was possible a decade ago. Research shows that buyers begin shopping twelve to eighteen months before they're ready to buy. Your real estate professional has inside information on the local market, they can help you navigate the new selling terrain.

Take advice to heart in these essential areas:

  • Choose a reasonable price. Setting the wrong price gets your market plan off on the wrong track. When it’s too high, it will sit on the market for days or weeks derailing your plans to move. You want to get the most that you can from a home sale, but the market will bear only so much. Smart shoppers already know the comparable homes recently sold and come armed with a wealth of information before making their offer. Setting the price too low can backfire too. If a buyer is not interested in rehabilitation or renovation work, they may pass over a property that is not priced competitively.

  • Take great photos. Most serious buyers begin their search online. If your agent suggests hiring a professional real estate photographer, it’s often worth the investment. Internet shoppers quickly pass over blurry, out-of-focus, dark, or cluttered shots. Clean the windows and take pictures with the shades and curtains wide open. Bright and inviting photos encourage the buyer to visit in person.

  • Staging is more than décor. Take the time to remove personal objects, family photos, and collections. Organize your furnishings to make the best use of your space. Downplay dated areas that need updating and focus on the “bones” of the home and curb appeal if the entire house requires a makeover.

  • Test drive the online experience. Go online yourself to see how the photos look. Upload new ones until you're satisfied. Also, check out the street view on Google or Safari Maps. If they post outdated images where curb appeal is lacking, take a similar shot, and post it instead.


Make sure you know how the buyer sees your house when you put it on the market. Modern buyers are cautious. They come armed with information. Let your agent help you address issues relating to how your house appears online.


About the Author
Author

Mary Kay Daughters/ Jeff Brown

Thank you for visiting our website! We're the Realtor team of Mary Kay Daughters & Jeff Brown. Please be sure to look at our “Promotion Event Tab”, at top of page, for typical property marketing event examples. As members of the Greenwich, Darien & Connecticut State MLS Boards, we are your single-source Realtor team who has Shown, Listed & Sold many dream-homes, throughout Fairfield, Litchfield & New Haven Counties. 

We work hard to develop an understanding of your lifestyle & living goals to: 1). Assist you in finding & buying your dream home. 2). Estimate the market value of your home with a free Comparative Market Analysis (CMA), in order to sell your home. When Buying, we make your home search fun and keep your property information organized. When Selling, we use special marketing techniques and as a professional photographer, act as your personal public relations property promoter! 

Whether you're in the beginning of your real estate search or, you know exactly what you're looking for, or you want to sell, you'll benefit from our experience and area knowledge. Call, Email or Text us anytime! We would be honored to put our real estate experience to work, for you!